Back in January of 2017, we wrote about Amazon testing out a grocery store in downtown Seattle that lets customers walk in, grab items from shelves and walk out without having to checkout.
Today, Amazon finally opened the store up to the public.
The online mega-retailer’s first-ever grocery store is fully automated, meaning it doesn’t employ cashiers, thus negating the need to wait on line to checkout with registers. Customers tap their cellphones on a turnstile as they walk in the store, which logs them into the store’s network and automatically connects to their Amazon account through their app.
The service is called Amazon Go. It uses machine learning, sensors and artificial intelligence to track items customers pick up. These are then added to the virtual cart on your app. If they pick up an item that you later decide you don’t want, you can simply put it back on the shelf & it’ll be removed from your cart.
Watch how it works with this short YouTube video from 2017:
Although there are no cashiers, the store has “associates” to greet customers, prepare ready-to-eat food items, stock shelves and assist customers.
At Amazon Go, checking out feels like — shoplifting. It is only a few minutes after walking out of the store, when Amazon sends an electronic receipt for purchases, that the feeling goes away.
It remains unknown where Amazon will take this technology next. Could they potentially bring it to Whole Foods which they acquired last year?
Click Here to Read our original article from January of 2017.
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