Target To Offer Free Two Day Shipping On All Orders From November 1st to December 22nd.
Target Corp, aiming to one-up retail rivals during the upcoming U.S. holiday shopping season, said on Tuesday it was adding more delivery and pickup options for online shoppers to have items shipped to their homes or ready for quick pick-up at a local store.
The Minneapolis-based retailer will offer free two-day shipping on hundreds of thousands of items from Nov. 1 to Dec. 22 with no order minimum or membership required. Target had announced the shipping service in March for shoppers who spend over $35 or use a loyalty card.
Target will also expand its Drive Up Service, where customers place orders online and have packages bought to their cars by the retailer’s employees, to nearly 1,000 stores by the end of October, ahead of schedule.
Target’s two-day shipping option is less expensive than Amazon.com Inc’s, which requires an annual subscription fee of $119 under its Prime membership service. Walmart Inc offers free two-day shipping for a minimum order of $35.
Target will also offer same-day delivery on 55,000 items with Shipt, a company it bought for $550 million last year, to “hundreds of markets.” Shipt currently operates in 46 states; Target did not specify how that would change, but it previously said it would offer same-day delivery to about two-thirds of U.S. households by the holiday season.
The biggest changes the retailer has made to its business over the past five years have been on order fulfillment, the final mile of delivering orders from a warehouse or store to shopper’s homes, Target Chief Executive Officer Brian Cornell told reporters during a press briefing on Tuesday.